from market signal to market action.

Pulse is Summer Friday's AI-powered intelligence product, built to help marketing, content, and social teams move faster.

Trusted by marketing leaders at

National Grid · Evernorth · Hexion · Katch

Know what matters. Move while it's still meaningful.

Your team is surrounded by signals. Trends, conversations, competitor moves, audience shifts, platform changes, and cultural moments are happening constantly.

Pulse analyzes large amounts of data, uncovers meaningful connections, and turns emerging insights into activation ideas your team can actually use.

Less time sorting. More time creating.

Pulse removes the friction between insight and execution.

Instead of waiting weeks to move from trend to brief to idea, your team gets sharper direction while the opportunity is still hot.

Overnight, it reads the noise.

Hundreds of signals in. The few insights worth acting on out.

1. Signal collection — Pulse monitors trends, competitor moves, audience conversations, platform shifts, and cultural moments overnight.
2. AI analysis — Patterns and meaningful connections are surfaced from the noise.
3. Intelligence brief — Your team receives a focused brief with strategic interpretation and activation ideas ready to act on.

What Pulse helps with

• Market intelligence
• Trend analysis
• Competitive monitoring
• Content planning
• Social activation
• Campaign ideation
• Audience insight
• Thought leadership
• Messaging opportunities

What you get

• ✓  A focused intelligence brief
• ✓  Strategic interpretation
• ✓  Key patterns and opportunities
• ✓  Activation concepts
• ✓  Content and campaign ideas
• ✓  Recommended next moves

Do not just track the moment. Move on it.

Pulse gives your team the intelligence, interpretation, and activation ideas needed to move with more speed, clarity, and confidence.